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The more heterogeneous the top management team, the:
Business Proposition
An offer or proposal made by one business to another, detailing how a particular product or service can meet the latter's needs.
FAB Sequences
A sales technique that highlights Features, Advantages, and Benefits of a product to persuade potential customers.
Proof Statements
Sentences or arguments used to validate or support a claim, typically during a debate or a sales pitch to demonstrate benefits or value.
Business Conversation
A dialogue between professionals regarding topics pertinent to their industry, operations, or collaborations.
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