The Threat from Substitutes Is High When

question 62

Multiple Choice

The threat from substitutes is high when:

• A) switching costs are high.
• B) the substitute product's price is lower than the industry product's price.
• C) the quality of the substitute product is lower than the quality of the industry's product.
• D) the substitute product stimulates new process innovations within the industry.

---

Definitions:

Unfair Manipulation

The unethical or deceitful influence of individuals or situations to gain advantage or control.

Secondary Research

The process of collecting and analyzing existing data collected by others to draw conclusions or make informed decisions.

Trade Shows

Exhibition events where businesses and professionals in a specific industry can showcase and demonstrate their latest products and services.

Libraries

Institutions or buildings containing collections of books, periodicals, and sometimes films and recorded music for people to read, borrow, or refer to.