Once a Firm Has Determined Its Competitors' Future Objectives, Current

question 53

Multiple Choice

Once a firm has determined its competitors' future objectives, current strategy, assumptions, and strengths and weaknesses, its next step is to develop:

• A) an environmental assessment.
• B) a marketing plan.
• C) a response profile.
• D) a task force to implement the plan.

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Definitions:

Sender

The entity or individual that initiates a message or parcel to be delivered to a receiver.

IMC Noise Problems

Interference or obstructions that disrupt the effectiveness of integrated marketing communication efforts.

Service Provider

A company that offers services to individuals or other companies, such as internet services, banking, or consulting.

Television Ads

Commercials broadcasted on TV intended to inform or influence viewers to purchase products or services.