It Is More Common for Firms to Attempt to Use

question 132

Multiple Choice

It is more common for firms to attempt to use the integrated cost leadership/differentiation strategy now than in the past because

• A) other firms have established unassailable market dominance with the other four strategies.
• B) global markets allow for much broader competitive scope.
• C) customers have increasingly high expectations when purchasing a good or service.
• D) one strategy is not enough for most large firms.

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