Business-Level Strategies Detail Commitments and Actions Taken to Provide Value

question 120

Multiple Choice

Business-level strategies detail commitments and actions taken to provide value to customers and gain competitive advantage by exploiting core competencies in:

• A) the selection of industries in which the firm will compete.
• B) specific product markets.
• C) primary value chain activities.
• D) particular geographic locations.

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Definitions:

Selling Price

The amount of money for which a product or service is sold to customers.

Markup Percent

The percentage added to the cost price of goods to cover overhead and profit.

Markup Percent

The markup on the original cost of goods intended to cover running costs and generate profit.

Selling Price

The amount of money a buyer pays to acquire a product or service from a seller.