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Shopping Product
Goods that a consumer, in the process of selection and purchase, characteristically compares on such bases as suitability, quality, price, and style.
Convenience Product
A consumer item that is widely available and purchased frequently with minimal effort.
Unsought Product
A type of product that consumers typically do not think of buying until a need arises or they are made aware of it through advertising.
Convenience Products
Items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort.
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