Determine Whether the Underlined Value Is a Parameter or a Statistic

question 81

Multiple Choice

Determine whether the underlined value is a parameter or a statistic.
-27.2% of the mayors of cities in a certain state are from minority groups.

• A) parameter
• B) statistic

---

Definitions:

Marketing Program

A strategic plan that combines all marketing goals and tactics into one comprehensive, cohesive approach aimed at promoting a product or service.

Evaluation Phase

A stage in a project, campaign, or experiment where outcomes are assessed to determine their effectiveness or value.

Strategic Marketing Process

The strategic marketing process involves planning, implementing, and evaluating actions aimed at creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Planning Gap

The difference between a company's current performance and its desired performance or goals.