Airlines Have Forged a Number of Complementary Strategic Alliances, in Part

question 107

Multiple Choice

Airlines have forged a number of complementary strategic alliances, in part because many airlines are not profitable.Some airlines participate in several alliances simultaneously.This tends to:

• A) make the partners' true loyalties and intentions unclear.
• B) make the role of the strategic center firms more critical to alliance success.
• C) distribute the alliances along several segments of the airline industry value chain.
• D) be most effective when the alliances are with airlines headquartered in different nations.

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Definitions:

Sampling Methods

Techniques used to select a portion of a population for study, aimed at making inferences about the entire population.

Representative

An individual who acts on behalf of another person(s), typically in a legislative or decision-making capacity.

Ethnographic Study

In-depth study of a culture, which uses a combination of methods including participant observation.

Culture

A society’s or group’s total way of life, including customs, traditions, beliefs, values, language, and physical products—all learned behavior, passed on from parents to children.