Package Design Is Important Marketing Tool, Especially When Marketing to Children

question 32

Multiple Choice

Package design is important marketing tool, especially when marketing to children. The same food was presented to children using three different packaging designs. Each child was asked to select his or her favorite.In a taste test among 267 children, 68 selected package A as tasting best, 105 selected package B as tasting best, and 94 selected package C as tasting best. If there is no difference in the products in the 3 package designs, how many children out of the 267 would you expect to pick package B as tasting best?

• A)105
• B)128
• C)89
• D)133

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Definitions:

Nodes

Points or regions in an atom or molecule where the electron density is zero, typically found in orbital diagrams.

1,3,5-hexatriene

An unsaturated hydrocarbon with the formula C6H8 featuring conjugated double bonds, used as a model compound in studying conjugation and electronic effects.

UV Spectroscopy

A type of spectroscopy that measures the absorption of ultraviolet light by a chemical substance to determine its characteristics or concentration.

Electron

An electron is a subatomic particle with a negative electric charge, which orbits the nucleus of an atom and is essential in electricity, magnetism, and chemical bonding.