Package Design Is an Important Marketing Tool, Especially When Marketing

question 33

Multiple Choice

Package design is an important marketing tool, especially when marketing to children. The same food was presented to children using three different packaging designs. Each child was asked to select his or her favorite. In a taste test among 243 children, 55 selected package A as tasting best, 112 selected package B as tasting best, and 76 selected package C as tasting best.If there is no difference in the products in the 3 package designs, how many children out of the 243 would you expect to pick package B as tasting best?

• A)112
• B)61
• C)121
• D)81

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Definitions:

Influence

The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.

Operations

The day-to-day activities required for a business to function, including production, marketing, and management.

Accrued Interest

The amount of interest that has accumulated on a debt since the last payment date but has not yet been paid.

Bond Interest Rate

The fixed or variable rate of interest paid by bond issuers on the principal amount, to bondholders until maturity.