Package Design Is an Important Marketing Tool, Especially When Marketing

question 33

Multiple Choice

Package design is an important marketing tool, especially when marketing to children. The same food was presented to children using three different packaging designs. Each child was asked to select his or her favorite. In a taste test among 243 children, 55 selected package A as tasting best, 112 selected package B as tasting best, and 76 selected package C as tasting best.If there is no difference in the products in the 3 package designs, how many children out of the 243 would you expect to pick package B as tasting best?

• A)112
• B)61
• C)121
• D)81

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Definitions:

Liabilities

Obligations of a company or organization due to past transactions or events, resulting in the future sacrifice of economic benefits.

Stockholders' Equity

The ownership interest of shareholders in the assets of a corporation, after all liabilities have been subtracted.

Accounts Payable

The amounts owed by a business to its suppliers or creditors for goods and services received, representing short-term liabilities.

Accounts Receivable

Funds that are due to a company from its clients for the delivery of goods and services which payment is pending.