What Is the Major Difference Between Ethnography and Other Kinds

question 84

Multiple Choice

What is the major difference between ethnography and other kinds of systematic observation used by social scientists? In ethnography

• A) scientists interact with the people they are observing.
• B) the people who are observed are paid for their part in the research study.
• C) scientists randomly assign people to conditions.
• D) scientists observe anything that seems surprising or interesting.
• E) scientists record their own behaviours, as well as the behaviours of others.

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Definitions:

Generic Branding

A strategy where products are marketed without a brand name, making them often cheaper than branded alternatives.

Reseller Licensing

Authorization given to a business or individual to sell another company's products.

Mixed Branding

A marketing strategy where a company sells products under its own brand name and also under a retailer's brand name.

Co-Branding

A marketing partnership between two or more brands where their products or services are combined or associated with each other to leverage brand equity.