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Why Are Affectively Based Attitudes So Resistant to Logical Persuasive

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Why are affectively based attitudes so resistant to logical persuasive attempts to change them?


Definitions:

Habituation

The decrease in response to a stimulus after repeated exposure, indicating a form of learning or adaptation.

Learning Curve

A graphical representation of how an increase in learning comes from greater experience; or, the concept that practice can make tasks easier and more efficient over time.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without prior learning or conditioning.

Conditioned Reflex

A learned response to a previously neutral stimulus that becomes elicited by the stimulus through repeated pairings with an unconditioned stimulus.

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