When People Have Both the Motivation and Ability to Attend

question 100

Multiple Choice

When people have both the motivation and ability to attend to a persuasive communication,they are more likely to use the _______ route to persuasion.

• A) relevant
• B) direct
• C) central
• D) heuristic
• E) peripheral

---

Definitions:

Shareholder

An individual or entity that owns shares in a corporation and therefore has ownership interest in the company.

Book Income

The income of a business reported in its financial statements, different from taxable income reported to the IRS.

Taxable Income

The amount of income used to determine how much tax an individual or a corporation owes to the government, after all deductions and exemptions have been accounted for.

Tax-Exempt

A status that exempts individuals or organizations from having to pay certain taxes.