Public Service Ads Often Try to Raise Fear in an Audience

question 2

Multiple Choice

Public service ads often try to raise fear in an audience to induce people to change unhealthy behaviours.If fear appeals are used,it is crucial to provide the audience with _______ to increase the likelihood of behaviour change.

• A) mortality and morbidity statistics
• B) real world examples
• C) specific recommendations for how to reduce the unhealthy behaviour
• D) specific, detailed information about the consequences of continuing the unhealthy behaviour
• E) as much fear-evoking information as possible

---

Definitions:

Composite Forecast

An estimation method that combines several individual forecasts to produce a more accurate overall forecast.

HR Information Systems

Technological systems used to collect, store, manage, and analyze information related to human resource management.

Organizational Learning

The process through which an organization acquires, develops, and transfers knowledge, improving its capabilities and performance over time.

Employee Morale

The overall outlook, attitude, satisfaction, and confidence that employees feel at work.