Miguel Recaptures the Freedom of His Youth When He Test-Drives

question 98

Multiple Choice

Miguel recaptures the freedom of his youth when he test-drives the new Volkswagen "bug." He feels 25 years younger and remembers cruising the beaches of California in his old 1970 bug when he was in college.He decides to purchase that new VW model.Miguel's positive attitude toward the car is primarily driven by

• A) an affective component.
• B) a behavioural component.
• C) operant conditioning.
• D) a cognitive component.
• E) classical conditioning.

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Definitions:

Organization

A structured group of people working together towards common goals.

Personality

The blend of traits or attributes that create a person's unique personality.

Learning

The process of acquiring new understanding, knowledge, behaviors, skills, values, attitudes, and preferences.

Motivation

Describes the internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.