Why Does Product Placement Appear to Be Effective in Increasing

question 51

Multiple Choice

Why does product placement appear to be effective in increasing sales of a product?

• A) The product becomes associated with something "cool."
• B) When a product is shown in a movie, the excitement from the movie is attributed to the product.
• C) People's defences are down because they do not realize that someone is trying to influence them.
• D) People wish to construct a social identity that matches what they see in movies and on TV.
• E) Because people do not find product placement objectionable and are open to being influenced through media.

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