The Yale Attitude Change Approach Focused on a Number of Factors

question 130

Multiple Choice

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies source variables as one of those factors?

• A) one-sided versus two-sided messages
• B) high versus low quality argument
• C) visual versus auditory messages
• D) expert versus novice speakers
• E) long versus short appeals

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Definitions:

Discontinuity

A lack of continuity, sequence, or coherent connection in a process or phenomenon.

Participant Attrition

The loss of participants over the course of a study, which can affect the validity and reliability of the research findings.

Longitudinal

refers to research or observational studies that follow the same subjects over a period of time, noting changes and developments.

Sequential Designs

A research method in which participants are studied or tested over a period of time at different stages or points.