Why Would Muzafer Sherif (1936)study Conformity by Projecting a Light

question 37

Multiple Choice

Why would Muzafer Sherif (1936) study conformity by projecting a light on the wall of a darkened room?

• A) Because of the autokinetic effect, he created an ambiguous stimulus.
• B) He wondered whether sensory deprivation made people more susceptible to conformity pressures.
• C) He wanted a stimulus that was not ambiguous.
• D) He didn't want participants to see and therefore influence one another.
• E) He wanted to study the effects of anonymity on people's conformity.

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Definitions:

Fixed Cost

Expenses that remain constant regardless of production or sales volume, including rent, salaries, and insurance premiums.

High-Low Method

A cost-accounting method used to estimate variable and fixed costs based on the highest and lowest levels of activity.

Estimate

An approximation or educated guess regarding the value, quantity, or extent of something, often used for budgeting and planning processes.

High-Low Method

A way to estimate the fixed and variable components of a cost by analyzing the highest and lowest activity levels and their associated costs.