When Customers Return a Product to a Store and the Store

question 4

True/False

When customers return a product to a store and the store asks the customer to indicate the reason that the merchandise was returned, the resulting data are quantitative since multiple people will be providing the data.

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Definitions:

Test Items

Questions or tasks designed to measure knowledge, skills, abilities, or other attributes.

Nonmanipulated Variables

Variables in a study that are not altered or controlled by the researcher but observed for their effects on the outcome.

Independent Variable

In experimental research, the variable that is manipulated by the researcher to observe its effects on the dependent variable.

Poor Reliability

Describes a measure or test that fails to produce consistent and stable results over time.