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Questions on a Written Survey Dealing with the Characteristics of the Respondent

question 167

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Questions on a written survey dealing with the characteristics of the respondent (age, income, etc.) are referred to as categorical questions.


Definitions:

European Countries

Nations located on the continent of Europe, each with its own unique cultural, political, and economic characteristics.

Standardization

The process of making something conform to a standard in order to ensure consistency and interoperability across different platforms, products, or systems.

Multidomestic Strategy

A strategy that concentrates on the development of foreign markets by selling to foreign nationals.

Multinational Strategy

Standardizing the products and services around the world to gain efficiency.

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