When a Marketing Manager Surveys a Few of the Customers

question 29

Multiple Choice

When a marketing manager surveys a few of the customers for the purpose of drawing a conclusion about the entire list of customers, she is applying:

• A) inferential statistics.
• B) descriptive statistics.
• C) quantitative models.
• D) numerical measures.

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Definitions:

Moral Perspective

Involves the viewpoint or stance from which ethical rightness or wrongness is determined, often based on societal, cultural, or personal values.

Rights

Legal, social, or ethical principles of freedom or entitlement; the fundamental normative rules about what is allowed of people or owed to people.

Individual

Pertains to a single human being as distinct from a group, class, or family.

Kohlberg

Lawrence Kohlberg proposed a theory of moral development consisting of six stages within three levels, indicating how individuals' abilities to judge right from wrong evolve through their lifetime.