Examlex
A study was recently done in which the brand preference for breakfast cereal was analyzed against the gender of the shopper. The study consisted of 200 male shoppers and 300 female shoppers. Three different cereal brands were considered: A, B, and C. A total of 250 female shoppers preferred brand A, 25 female shoppers preferred brand C. The number of female shoppers that preferred brand B was:
Amygdala
A part of the brain that plays a crucial role in feeling emotions, specifically fear and pleasure.
Flashbulb Memories
Vivid, detailed memories of significant or emotional events, which feel as though they have been captured in a snapshot.
Emotionally Significant
Pertaining to events or experiences that have a strong affective impact on an individual, often shaping behavior and memory.
Limbic System
A complex system of nerves and networks in the brain, involved in emotions and drives such as fear, pleasure, and anger.
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