Examlex
If a company has the opportunity to bid on three contracts, A, B, and C, then the number of these contracts that are awarded to the company would be considered an elementary event.
Four Ps
A marketing mix model that includes Product, Price, Place, and Promotion, used to consider the key factors involved in marketing goods and services.
Marketing Mix
A foundational model in marketing that describes the various elements that can be controlled by a company to influence consumers to purchase its products. It traditionally includes product, price, place, and promotion.
Logistics
Refers to the detailed coordination of a complex operation involving many people, facilities, or supplies.
Push-Pull Strategy
A marketing approach that combines both push tactics (direct selling, promotions to retailers) to create demand from supply channels and pull tactics (advertising, consumer promotions) to create consumer demand.
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