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Men Have a Reputation for Not Wanting to Ask for Directions

question 109

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Men have a reputation for not wanting to ask for directions. A Harris study conducted for Lincoln Mercury indicated that 42% of men and 61% of women would stop and ask for directions. The U.S. Census Bureau's 2012 population estimate was that for individuals 18 or over, 48.2% were men and 51.8% were women. This exercise addresses this age group. Calculate the probability that the driver stops to ask for directions.


Definitions:

Institutional Advertising

Involves messages that promote concepts, ideas, philosophies, or goodwill for industries, companies, organizations, or government entities.

Public Relations Manager

A professional responsible for creating and maintaining a positive public image for their organization, managing media relations, and developing communication strategies.

Positive Influence

The capacity to have a beneficial impact on the character, development, or behavior of someone or something.

Sweepstakes

A type of contest or promotion where winners are selected by chance from among the entrants, often used for marketing purposes.

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