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Consider the following relationship scenario.Your new friend James has introduced you to a number of wonderful interests: obscure Tarantino films,visits to museums,Thai food,and hang-gliding.Still,if it's one thing about James that drives you crazy,it's that he never stops talking,and will actually change his position on issues just to bait you into an argument.If truth be told,you argue more with James than with just about anyone else you know,and you frequently end up with your feelings hurt.In fact,you find yourself wondering whether James's roommate Sedrick wouldn't make a better friend.He's interesting,does fun things,and he doesn't seem to relish arguments nearly as much as James does.Analyze this scenario from a social-exchange perspective.What are the rewards,costs,comparison level,and comparison level for alternatives? What's likely to happen in this case?
UGC
Stands for User-Generated Content, referring to any form of content—text, posts, images, videos, reviews—created by users of an online system or service.
User Gallery
An online space where users can upload and share personal content, such as photos or artwork, often associated with a specific website or service.
Ratings And Reviews
Ratings and reviews are forms of feedback and evaluation provided by customers regarding their experiences with products or services, influencing future consumer decisions.
Perceived Risk
The potential for loss or adverse outcomes that consumers believe may result from a purchase decision or certain behavior.
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