Researchers in E-Commerce Design an Experiment to Determine What Factors

question 16

Multiple Choice

Researchers in e-commerce design an experiment to determine what factors are most important to online consumers when completing a transaction via the Internet.Individuals
Perform tasks on a set of Web sites and record their impressions about various attributes.
Which of the following would best describe the cases?

• A)Participants
• B)Respondents
• C)Experimental Units
• D)Identifiers

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Definitions:

Practices

Customary ways of operation or behavior in a particular area or field, often referred to as the actual application or use of an idea, belief, or method.

Cultures

The social behavior, norms, knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups.

Public Opinion

The collective attitudes or beliefs of the general public about particular issues or topics.

Ethical Issue

A problem or situation that requires an individual or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).