Examlex
Low-Growth Market
A market characterized by slow increases in demand or sales over time.
Heavy Resource Investments
The allocation of a significant amount of organizational resources, such as time, money, and effort, into a project or initiative.
Question Marks
Strategic business units characterized by uncertain futures due to their position in fast-growing markets with low relative market share, necessitating careful analysis for future investment.
Stability
The state of being steady and unchanging, often desired in economic, social, and environmental contexts for predictability and security.
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