Which Source of Drinking Water Is Most Likely to Be

question 142

Multiple Choice

Which source of drinking water is most likely to be pure and safe to drink?

• A) spring water
• B) bottled spring water
• C) river water
• D) municipal water

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Definitions:

Brand Extension

The strategy of using an existing brand name to launch a new or modified product in a different category.

Brand Awareness

How well consumers know and perceive the specific characteristics or brand image of a certain type of merchandise or service.

Brand Dilution

The weakening of a brand's power or value due to overextension, mismanagement, or negative associations, resulting in diminished brand equity.

Brand Extension

A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.