Match the Correct Ratio Name from the List Below Labeled

question 93

Essay

Match the correct ratio name from the list below labeled a through f with the ratio formulas appearing in items 1 through 4.
____ 1. Market price per share / earnings per share
____ 2. Dividends per share / market price per share
____ 3. Average total liabilities / average total shareholders' equity
____ 4. Net income / average shareholders' equity

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Definitions:

Marketing Effort

All the actions and tactics a business uses to market and sell its goods or services to its desired audience.

Sales Revenue

The total income generated from the sale of goods or services by a company before any costs or expenses are deducted.

Marketing Program

A marketing program encompasses the strategies, tactics, and activities designed to promote and sell products or services to target customers.

Planning Phase

The initial stage in a project or process where objectives are set, strategies are developed, and tasks are allocated to achieve specific goals.