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Psychological Pricing
A pricing strategy intended to encourage customers to buy on the basis of their belief that the product or service is cheaper than it really is.
Less Expensive
Characteristic of a product, service, or proposition that costs less, making it more affordable or providing a budget-friendly option.
Loss Leader
A pricing strategy whereby a business offers a product or service at a lower price in an attempt to attract more customers.
Psychological Pricing
A pricing strategy that plays on the psychological perception of prices by consumers, often using prices that are slightly lower than a round number to encourage purchases.
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