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CLV Is a Powerful Tool for Profile Analysis

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CLV is a powerful tool for profile analysis


Definitions:

Break-even Point

The point at which total costs and total revenue are equal, resulting in no gain or loss for the business.

Cost-volume-profit Analysis

An accounting technique used to determine the effects of changes in costs and volume on a company's profit.

Sales Mix

The combination of different products or services that a company sells, influencing overall sales volume and profitability.

Contribution Margin Ratio

The percentage of each sale that contributes to covering fixed costs, calculated as (Sales - Variable Costs) / Sales.

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