Which of the Following Is Not True of Test Marketing

question 53

Multiple Choice

Which of the following is not true of test marketing?

• A)It improves a manager's knowledge of potential product sales.
• B)It allows companies to pretest alternative marketing plans.
• C)Test marketing is a must for all products in today's competitive environment.
• D)Companies may discover product faults that escaped notice in the product development stage.
• E)The results of test marketing may be distorted by improper methodology.

---

Definitions:

Input Prices

The cost of resources used in the production of goods or services, including raw materials, labor, and overheads.

Technological Change

Refers to the improvement or innovation in technology, affecting how goods or services are produced or delivered.

Number Of Suppliers

The total count of entities or individuals providing a specific good or service in a market.

Normal Good

A good for which demand increases as the income of the individual or economy increases, and decreases when the income decreases.