When Respondents Are Asked the Number of Issues Out of the Last

question 2

Multiple Choice

When respondents are asked the number of issues out of the last four they personally read or looked at, which print audience measurement technique is being used?

• A)Recent-read
• B)Through-the-book
• C)Reading-habit
• D)Issue-reading
• E)None of the above

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Definitions:

Teratogenic

Pertaining to or capable of causing birth defects or developmental abnormalities in an embryo or fetus.

Caffeine

A stimulant found in coffee, tea, and other beverages, known to enhance alertness and energy levels.

Coffee

A brewed drink prepared from roasted coffee beans, which are the seeds of berries from the Coffea plant.

Moderate Drinking

Consuming alcohol in a manner that is within recommended guidelines and limits, minimizing health risks.