Which of the Following Is Not True of Test Marketing

question 53

Multiple Choice

Which of the following is not true of test marketing?

• A)It improves a manager's knowledge of potential product sales.
• B)It allows companies to pretest alternative marketing plans.
• C)Test marketing is a must for all products in today's competitive environment.
• D)Companies may discover product faults that escaped notice in the product development stage.
• E)The results of test marketing may be distorted by improper methodology.

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Definitions:

Standard Deck

A pack of playing cards, typically comprising 52 cards in four suits, used in a variety of card games.

Without Replacement

A sampling method where once an item is selected, it is not put back into the population for potential reselection.

Consecutive Red Cards

In card games or sports like soccer, instances where red cards are issued in sequential order, either to players or as drawn cards from a deck.

Black Card

Often refers to a high-tier, exclusive credit card that offers extensive benefits and is typically invitation-only.