Data Were Collected from Refrigerator Customers on Variables Relating to Purchase

question 42

Multiple Choice

Data were collected from refrigerator customers on variables relating to purchase frequency, preferences, and demographic characteristics, etc.To aid in marketing strategy formulation, the data were analyzed in various stages.The significant results at each stage were: Stage 1: high correlation between refrigerator ownership and the number of years married. Stage 2: Refrigerator customers were divided into three different groups based on their age, income, and years of education. Stage 3: perceptual mapping of the three groups showed that none of the existing brands was perceived as particularly satisfying by members in group 2. Which of the following sequences of research methods would have helped in giving the results above? Stage 1 Stage 2 Stage 3

• A)Analysis of Perceptual Analysis of dependence mapping association
• B)Discriminant Correlation Factor analysis analysis analysis
• C)Factor Regression Multidimensional analysis analysis scaling
• D)Analysis of Analysis of Analysis of association independence dependence
• E)Correlation Discriminant Multi-dimensional analysis analysis scaling

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Definitions:

Consumers

Individuals or groups who use goods and services to satisfy their personal needs and desires.

Unskilled Labor

Workforce with no special training or qualifications, often associated with manual or simple tasks.

Productivity Gains

The increase in the output of goods and services per unit of input, typically labor, resulting from improvements in technology, processes, or methods.

Migrant Workers

Individuals who move from one region or country to another to seek employment.