Data Were Collected from Refrigerator Customers on Variables Relating to Purchase

question 42

Multiple Choice

Data were collected from refrigerator customers on variables relating to purchase frequency, preferences, and demographic characteristics, etc.To aid in marketing strategy formulation, the data were analyzed in various stages.The significant results at each stage were: Stage 1: high correlation between refrigerator ownership and the number of years married. Stage 2: Refrigerator customers were divided into three different groups based on their age, income, and years of education. Stage 3: perceptual mapping of the three groups showed that none of the existing brands was perceived as particularly satisfying by members in group 2. Which of the following sequences of research methods would have helped in giving the results above? Stage 1 Stage 2 Stage 3

• A)Analysis of Perceptual Analysis of dependence mapping association
• B)Discriminant Correlation Factor analysis analysis analysis
• C)Factor Regression Multidimensional analysis analysis scaling
• D)Analysis of Analysis of Analysis of association independence dependence
• E)Correlation Discriminant Multi-dimensional analysis analysis scaling

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Definitions:

Net Asset Value

The per-share value of a mutual fund or exchange-traded fund, calculated by dividing the total value of all securities in the portfolio by the number of shares outstanding.

Net Asset Value

Net Asset Value (NAV) is the per-share value of a mutual fund or ETF, calculated by dividing the total value of all the assets in the portfolio, minus liabilities, by the number of shares outstanding.

Liabilities

Liabilities are financial obligations or debts that a company or an individual owes, which are expected to be paid in the future.

Market Value

Market value is the current value at which an asset, company, or security can be bought or sold in the marketplace, determined by supply and demand dynamics.