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While Editing the Data Collected in a Survey to Determine

question 20

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While editing the data collected in a survey to determine the psychographic profiles of heavy users of cereals, some of the responses were found to contain omissions, ambiguities, and errors. The researcher should do which of the following? 1-Try to recontact the respondents if feasible.and obtain clarification. 2-Throw out those questionnaires which have many errors or errors involving crucial questions. 3-Ignore questionable responses while making use of the remainder of a respondent's data. 4-Use intuition and common sense to revise erroneous responses, based on an educated assessment of how a respondent should have answered.


Definitions:

Dominant Attitude

The prevailing or most prominent mindset or perspective held by an individual or group, often influencing behavior and decision-making.

Personal Unconscious

In Jungian theory, it refers to all information that is present within an individual's mind, but not currently in conscious awareness.

Psyche

Jung’s term for personality.

Persona

The aspect of an individual's character that is presented to or perceived by others; often a social mask worn by individuals.

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