A Snowball Design Is Very Useful in Reaching Small, Specialized

question 34

True/False

A snowball design is very useful in reaching small, specialized populations.

---

Definitions:

Buying Center

A group of individuals within an organization who are involved in making purchase decisions, often with different roles and responsibilities.

Users

Individuals or entities that utilize products or services for their intended purpose or benefit.

Consume

The act of using up a product or service, often involving the purchase of goods for personal use.

Buying Center

A group of individuals within an organization who are involved in making a purchasing decision.