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Strategically designed and well executed telephone interviews are better than focus groups when information is needed from business decision-makers.
Demand Shift
A change in the quantity of a product or service that consumers are willing and able to buy, due to factors such as price, consumer preferences, or income changes.
Equilibrium Price
the price at which the quantity of goods supplied equals the quantity of goods demanded, reaching a state of market balance.
Demand Increase
A situation where the desire and willingness to purchase a good or service grows, often resulting in higher prices.
Supply Decrease
A reduction in the quantity of a product or service that is available for sale.
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