In Some Cases Secondary Data Can Be More Accurate Than

question 28

True/False

In some cases secondary data can be more accurate than primary data

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Definitions:

Transaction Selling

Transaction Selling focuses on immediate sales without necessarily building long-term customer relationships, prioritizing quick deals and exchanges.

Partnering/Consultative Selling

A sales approach that focuses on building long-term relationships by providing value and advice, rather than just selling products.

Cognitive Dissonance

A psychological phenomenon where an individual experiences mental discomfort or stress from holding two or more conflicting beliefs, values, or attitudes.

Customer Retention

The practice of engaging existing customers to continue buying products or services from a business.