Basic Rules to Guide the Search for Secondary Sources Are

question 48

True/False

Basic rules to guide the search for secondary sources are: 1) to start with the specific and go to the general and, 2) to make use of all available expertise.

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Definitions:

Ethos, Pathos

Components of Aristotle's modes of persuasion: ethos appeals to ethics, establishing credibility, while pathos appeals to emotions to persuade an audience.

Ratio Analysis

A financial analysis technique that involves comparing different figures from the balance sheets, income statements, or other financial reports.

Dramatistic Analysis

A method developed by Kenneth Burke for analyzing human behavior and communication through the lens of drama.

Agent

In Burke’s dramatistic analysis, the individual(s) taking the action.