In the ____ Chart Type, Values Are Indicated by Areas

question 77

Multiple Choice

In the ____ chart type, values are indicated by areas with colors or patterns on the surface of the chart.

• A) pattern
• B) surface
• C) scatter
• D) doughnut

Recognize psychological and economic needs influencing customer purchases.

Understand the importance of emphasizing product benefits in sales presentations.

Identify specific sales strategies, like the SELL Sequence and FAB technique, for effective sales presentations.

Discern the different levels of consumer need awareness and appropriate sales techniques for each.

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Definitions:

Personal Selling

A sales approach involving direct, face-to-face interaction between salespeople and prospective customers to persuade them to make a purchase.

Publicity

The act of gaining public attention or visibility for a person, product, or organization, often through the media.

Push Strategy

Directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.

Promotional Mix

A combination of advertising, sales promotion, public relations, personal selling, and direct marketing strategies used to achieve marketing goals.