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Define the Four Product Categories Used in the Boston Consulting

question 131

Essay

Define the four product categories used in the Boston Consulting Group (BCG) product-portfolio analysis.


Definitions:

Psychological Motivation

The internal processes that stimulate and direct human behavior toward achieving personal or professional goals.

Power

The ability or capacity to influence or control the behavior of others or the course of events.

Need for Affiliation

A psychological term denoting an individual's desire to build relationships and feel connected to others.

Excel

A spreadsheet program developed by Microsoft that allows users to organize, format, and calculate data with formulas using a system of rows and columns.

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