Describe the Two Major Components of Marketing Strategy

question 62

Essay

Describe the two major components of marketing strategy. What should marketing managers consider when developing marketing strategy?

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Definitions:

Deontology

A branch of ethics that judges the morality of actions based on adherence to rules or duties.

Utilitarianism

A philosophical theory that posits the best action is the one that maximizes utility, typically defined as maximizing happiness and reducing suffering.

Fidelity

The degree of accuracy or faithfulness to an original, such as in a copy or translation, or loyalty in personal relationships.