Your Company Makes Highly Sophisticated Components for Military Equipment

question 101

Multiple Choice

Your company makes highly sophisticated components for military equipment. The U.S. Department of Defense is your largest customer. In recent years, you have expanded your customer base to include the militaries of all the major countries in the world.
The following headlines appeared recently in the Sunday New York Times:
"The Federal Reserve Board Chairman Sees Economic Growth Accelerating in the Third Quarter"
"Congressional Republicans and Democrats Fail to Reach Compromise on the New Immigration Bill"
"The Average Teen Spends Two Hours Per Day on Social Media Sites"
"State Department Considers Imposing New Sanctions on Exports of Sensitive Military Technology"
"Unemployment Rate Falls to 6.2%"
Which one of the following statements is true regarding these headlines?

• A) All of the headlines should be categorized as economic forces when analyzing the company's marketing environment.
• B) All of the headlines should be categorized as political forces when analyzing the company's marketing environment.
• C) Headline #5 should be categorized as a sociocultural force in the company's marketing environment.
• D) Headline #4 should be categorized as a legal and regulatory force in the company's marketing environment.
• E) All of the headlines should be categorized as geopolitical forces in the company's marketing environment.

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Definitions:

Attention

The process of selectively concentrating on one aspect of the environment while ignoring other things, crucial for cognitive processing.

Perceptual Vigilance

The tendency to notice and attend to relevant stimuli that align with one's needs, interests, or expectations.

Perceptual Selectivity

The process by which individuals select, categorize, and interpret stimuli from the environment based on their interests, background, and experiences.

Internal Messages

Communication within an organization intended for employees or members, focusing on policies, procedures, or official announcements.