Which of the Following Is Not a Purpose of the Marketing

question 99

Multiple Choice

Which of the following is not a purpose of the marketing plan?

• A) Communicate internally with employees
• B) Assign tasks and responsibilities for implementation
• C) Specify the allocation of resources
• D) Monitor the performance of a marketing strategy
• E) Serve as a contract with the customer

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Definitions:

Contribution Format

A layout for income statements where costs are classified as variable or fixed to show the contribution margin and net operating income.

Income Statement

A financial statement that reports a company's financial performance over a specific accounting period, detailing revenues, expenses, and profits.

Reconcile

The process of ensuring that two sets of records or balances are in agreement, often used in accounting and finance to match financial accounts.

Variable Costing

An accounting method in which variable manufacturing costs are included in product costs, while fixed manufacturing costs are treated as expenses in the period they are incurred.