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Scenario 2.1 Use the following to answer the questions.
Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company. Employees have been known to dress up in costume on an airplane, engage in "games" with the passengers, and generally provide a fun atmosphere for traveling. While other airlines have low rates of customer satisfaction, Southwest tends to maintain a high rating with its customers. Recent gas price hikes have caused most airlines to charge for checked luggage and to fill every flight to its maximum, adding to the negative experience of airline travel. Southwest keeps its costs low through several methods, one being that they do not serve meals on flights, or provide pre-boarding passes. The typical flight is two hours or less and occurs between several selected cities rather than flying to practically anywhere in the country. Southwest is known for its low fares, its dependability, and its on-time flights.
Refer to Scenario 2.1. The fact that Southwest Airlines has a history of being able to retain its employees is a(n) ____ in its SWOT analysis. This low turnover creates more knowledgeable and satisfied employees, a potential _______.
Rule of Law Index
An indicator measuring how the rule of law is experienced and perceived in different countries around the world.
Transactional Risks
The risks encountered in cross-border commerce, including currency exchange rate fluctuations and changes in market conditions.
World Justice Project
An independent, multidisciplinary organization that promotes the rule of law worldwide and measures the extent to which countries adhere to it.
Commercial Law
Laws specifying the rights and duties of individuals in their business dealings, how businesses are created and organized, and how business is transacted.
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