Scenario 2

question 117

Multiple Choice

Scenario 2.1 Use the following to answer the questions.
Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company. Employees have been known to dress up in costume on an airplane, engage in "games" with the passengers, and generally provide a fun atmosphere for traveling. While other airlines have low rates of customer satisfaction, Southwest tends to maintain a high rating with its customers. Recent gas price hikes have caused most airlines to charge for checked luggage and to fill every flight to its maximum, adding to the negative experience of airline travel. Southwest keeps its costs low through several methods, one being that they do not serve meals on flights, or provide pre-boarding passes. The typical flight is two hours or less and occurs between several selected cities rather than flying to practically anywhere in the country. Southwest is known for its low fares, its dependability, and its on-time flights.
Refer to Scenario 2.1. Southwest's low fares, dependability, and its on-time flights represent its

• A) competitive advantage
• B) marketing opportunity
• C) marketing plan
• D) marketing objectives
• E) total quality management

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Definitions:

Criticism

The act of expressing disapproval or finding faults in something or someone, often including an analysis of weaknesses.

Self-Confidence

The belief in one's abilities and judgment, often reflecting a sense of self-esteem or self-assurance.

Narcissism

A personality trait characterized by excessive self-focus, self-admiration, and a lack of empathy for others.

Self-Love

The regard for one's own well-being and happiness, often considered as a positive trait.