In Option Theory, an Attractive Resource

question 11

Multiple Choice

In option theory, an attractive resource:

• A)Is one that can be deployed in different businesses
• B)Is one that can support alternative strategies
• C)Is the one that is able to generate the largest number of capabilities
• D)Answers a and b

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Definitions:

Product Development

Product Development involves refining and enhancing an existing product's features or developing new products to meet market demand or take advantage of market opportunities.

Market Development

A growth strategy where a company seeks to sell its current products in new markets or new segments of existing markets.

Growth Strategy

A growth strategy is a plan of action designed to increase the size and scope of a business, by expanding its market reach, product portfolio, or operations.

Market Penetration

A measure of the extent to which a product or service is recognized and purchased by customers within a specific market.